Todd Craig  

Principal, Founder

 

POP Influencer Relations was born out of almost two decades of working for some of the industry’s most forward-thinking brands.
 
For 17 years, Todd has been directing and managing the analyst and public relations strategies for some of the largest brands in technology. Having both PR agency and in-house marketing experience, Todd is adept at blending the two groups and forming an executable influencer relations strategy.  Todd’s experience helps him discern what a CMO wants out of their influencers versus the needs of sales.
 
Most recently, Todd was responsible for directing the global analyst relations and reputation management for Manhattan Associates, the leader in supply chain commerce solutions.  Under Todd’s leadership, his group was able to position Manhattan Associates as the defacto #1 supply chain solution with industry analysts including Gartner, Forrester, ARC and others.
 
Todd also directed the social media and public relations efforts globally for Manhattan Associates. Through creative story angles and non-traditional strategies, the public relations group secured national business press with the Wall Street Journal, Forbes, Reuters, Investor Business Daily and several other media outlets.  The group also maximized Manhattan’s exposure with key vertical/trade publications to drive inbound interest.
 
Todd has worked with other global brands including McAfee, IBM, AT&T (BellSouth), Logility, Infor Global Solutions, SPI Dynamics, GuardedNet, Georgia Tech, Porter Novelli and MFG.com.